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Marketing insights that don't waste your time
Practical guides on AI, automation, and getting more out of your marketing workflow.
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Field Marketing Strategy: The Region Owns the Number, Not the Head Office
You can defend a field budget for nine months on activity, and then one review ends it. The region that cannot price its own meetings is asking head office to guess. So what does a meeting in your territory actually cost you?
Martin H.Nov 4, 2026Ecommerce Content Strategy: Fix the Category Page Before You Write Another Guide
You rewrote the product pages, published a buying guide a week, and organic traffic is still flat. The pages you expected to lift never did. So where does a shopper actually decide to buy from you?
Martin H.ContentNov 4, 2026Market Research for Product Launch: The Findings That Should Stop You
Your research is booked and the launch date is set. The one line your plan probably does not contain is the result that would stop it, or the name of the person who has to sign that condition. Do you know their name without checking?
Martin J.StrategyNov 4, 2026TikTok Content Strategy: Two Kinds of Video, Two Clocks
Ten days is all the time most TikTok videos get, and the report that judges them still treats every video the same. Some of your videos answer a question someone types into the app and keep arriving for months. Which kind did you make last week?
Martin H.Social mediaNov 4, 2026Marketing a Webinar: The Registration Is Not the Result
You filled the room, and half of them showed up. A quarter stayed to the end, and the follow-up went out four days late. Which number did you actually get paid for?
Martin H.Nov 3, 2026Content Marketing Measurement: What a Content Program Is Worth Before It Converts
Your program is eighteen months old and the only number that would settle it has not arrived yet. So you report traffic, and everyone in the room knows it is not the answer. What will you watch until the revenue number exists?
Martin J.ReportingNov 3, 2026Sales Pipeline Management: The Number Marketing Is Quietly Accountable For
Your pipeline rarely leaks where the dashboard points. It leaks in the weeks after entry, when nobody owns the next step. Marketing is often the only team that can see a deal go quiet. How much of the coverage number is yours to defend?
Martin H.Nov 3, 2026Buyer Intent Data: The Signal You Can Defend at Renewal
You bought reach and got a list. Nobody wrote down what your team does when an account appears on it, and that unwritten rule is what renews the contract. Can you name one decision the data changed?
Martin J.StrategyNov 3, 2026
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