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Account-Based Marketing Strategy: The Account List Is the Strategy
A target account list gets approved in one meeting. Nobody in that room asks how many touches it takes to cover those accounts, or whether the team has the hours. What would you cut if you had to run the arithmetic first?
Martin J.StrategyNov 3, 2026Growth Marketing Strategy: The Loop You Can Actually Staff
You hired a growth marketer and got a campaign manager with a new title. The loop that separates growth from marketing is a weekly cadence with one metric and one kill decision. So why does your team have neither?
Martin H.StrategyNov 2, 2026Lead Generation Content Marketing: Why the Asset That Converts Is Rarely the One You Gate
You publish for months and the pipeline stays flat. Every asset you ship asks for a download exactly when a stranger decides whether to trust you. What would change if your best asset needed no form at all?
Martin H.ContentNov 2, 2026Marketing Positioning Strategy: The Sentence Your Buyers Repeat When You Are Not in the Room
Your positioning strategy is not the deck your team presents. It is the sentence a buyer repeats to their boss after the call, and you have probably never heard it. Would you recognize your own claim if a competitor's name were on it?
Martin J.StrategyNov 2, 2026Affiliate Program Management: The Partners Who Stop Producing in Month Two
Your partner roster grows faster than the revenue it produces. So what happens in the week after the approval email, when nobody is watching the row? Month two decides whether a program becomes a channel or a spreadsheet nobody opens.
Martin J.StrategyNov 2, 2026Product-Led Growth Strategy: What the Product Has to Do Before Sales Can Leave
Sign-ups can triple while revenue stays flat, and the cause sits in your product, not your funnel. What did your product do for the people who stayed, with nobody there to help? You usually find out after the reorganization is already funded.
Martin J.StrategyNov 2, 2026A SaaS Affiliate Program: Commission on Revenue You Have Not Collected Yet
Your affiliate invoice does not shrink when your new revenue line does. It is still paid on customers who signed up quarters ago, out of a margin you have already promised elsewhere. So which month does that commission stop being cheap?
Martin H.StrategyNov 2, 2026SaaS Pricing Models: Choosing One When Your Buyer Cannot See the Meter
Flat, per-seat, usage, tiered, hybrid. Each is defensible on a whiteboard. So which number can your buyer actually forecast before they sign? The model that survives renewal is the one their spreadsheet can still hold.
Martin H.StrategyNov 2, 2026
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