Category
Strategy and research: positioning, pricing, and the proof behind them
Positioning, pricing, market research and competitor analysis. The work that happens before the first page gets written: what the market will pay, who is already there, and which claims you can support when someone asks for the source.
52 articles
Voice of Customer Research: Running It Without a Platform Budget
Forty survey responses can produce four usable sentences. What decides whether you get them? It is settled long before you write your first question.
Martin J.StrategyOct 26, 2026Sales Enablement Strategy: Built Before the Content, Not After
Your rep has a battle card for every objection and still goes quiet when a buyer says you cost too much. So the library grew anyway, quarter after quarter. What would change if you wrote one page before any of it?
Martin H.StrategyOct 26, 2026Product Marketing Frameworks: Which One Fits the Decision You Have
Your product marketing frameworks all passed review this quarter. None of them changed a decision. Can you say which decision each one was built to move?
Martin H.StrategyOct 26, 2026Competitive Intelligence Analysis: From Collection to a Decision
Competitive intelligence rarely fails at collection. It fails because nobody defined what a finding is, so the reading never lands on a decision. Which of last quarter's screenshots changed something you did?
Martin J.StrategyOct 26, 2026
Manage Google Ads Smarter With AI.
Brand Messaging Examples: What Shipped, What Lost, and Why
You built a line you were proud of and it landed flat. What did the brand you copied argue about before its line existed? The version that lost is usually still in the file, and nobody on your team has ever opened it.
Martin H.StrategyOct 22, 2026Customer Retention Examples That Work Below Apple's Scale
You copied a retention play from a brand with more customers than you will ever have. Did it move a number that pays for it? The one figure that would answer that is the one every famous example leaves blank.
Martin H.StrategyOct 22, 2026Brand Marketing: What the Definition Pages Never Tell You About the Budget
Your brand budget comes up for review in eleven weeks and the best answer in the room is a definition. The argument is about allocation: what share brand should get, why the review clock beats it, and what the line can be held to.
Martin J.StrategyOct 21, 2026Positioning Statement Template: What the Sentence Has to Survive Before You Ship It
The sentence takes ten minutes to write and about two weeks to prove. You can fill every slot in a positioning statement template and still hear it collapse in a sales call. Which part carries the weight, and who defends it?
Martin H.StrategyOct 21, 2026
Looking for something else?
Browse by topic
… or see all articles
Your competitors are already using AllAble. Are you?
The marketers pulling ahead aren't working harder. They're just working with one tool that does everything — that tool is AllAble. Try it yourself!