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Strategy and research: positioning, pricing, and the proof behind them
Positioning, pricing, market research and competitor analysis. The work that happens before the first page gets written: what the market will pay, who is already there, and which claims you can support when someone asks for the source.
52 articles
Marketing Campaign Template: Plan, Launch, and Report in One Place (2026)
The template at the top of Google is a lead magnet with a signup wall, not a campaign structure. The eight sections that actually run a campaign have been the same for twenty years, and the three most important ones are the ones every vendor quietly leaves out: KPIs, reporting cadence, and post-mortem. Those are where campaigns die. Your next launch will hit every milestone on paper and still miss the number, because nothing in your analytics shows the handoffs breaking. So which handoff is going to break first in your campaign?
Martin J.StrategyAug 31, 2026Competitor Research Template: The AI-Ready Competitive Analysis Kit (2026)
You can download a competitor research template in thirty seconds. Most stay empty — they capture what competitors *are*, not what they're *doing*. In 2026, that includes who AI answers recommend instead of you — does your template catch that?
Martin J.StrategyAug 31, 2026Marketing Development Funds (MDF): What They Are and How to Use Them
Most channel partners qualify for MDF but never claim it. Why? Not because the money isn't there — vendors allocate billions every year. The real barrier is knowing how to propose, execute, and document campaigns in a way that actually gets approved.
Martin J.StrategyJul 5, 2026Segmentation, Targeting, Positioning: The STP Marketing Framework Explained
Most marketing teams can explain the STP framework. Almost none use it correctly. What's the actual difference between a segment and a target audience — and why does it matter so much for your campaigns? The answer is more specific than you'd expect.
Martin J.StrategyJul 5, 2026
Manage Google Ads Smarter With AI.
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